ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title MARKETING OF SERVICES
Code KMGT643
Coordinator Dr IR Reid
Management School
Reidi@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2021-22 Level 4 FHEQ Whole Session 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 35

        10

45
Timetable (if known)              
Private Study 105
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Assessment 1 Assessment Schedule (When) :Whole Session  Weekly    15       
Assessment 2 Assessment Schedule (When) :Whole Session  Weekly    20       
Assessment 3 Assessment Schedule (When) :Whole Session  Weekly    20       
Assessment 4 Assessment Schedule (When) :Whole Session  Weekly    15       
Assessment 5 Assessment Schedule (When) :Whole Session  Weekly    20       
Assessment 6 Assessment Schedule (When) :Whole Session  Week 6    10       

Aims

To introduce students to the current thinking and debate on the service-dominant logic of marketing To develop the consumer perspective on service experiences To identify how sensory perception influences cognitive and affective responses to a service environment


Learning Outcomes

(LO1) Students will be able to engage meaningfully in the goods-dominant versus service-dominant logic of marketing debates Students will be able to understand how consumers use and integrate their resources in the digital age Students will be able to incorporate experiential elements in service design Students will have up-to-date knowledge of consumer perceptions of service quality


Teaching and Learning Strategies

Teaching Method 1 - Lecture Description: Teaching Method 2 - Other Description:


Syllabus

 

1 Service-Dominant Logic of Marketing : Co-creation of value Consumer experiences and service theatre Organisational and consumer resource integration Ralationships and networks Service Design and Quality Servicescapes and musicscapes Service blueprints Perceived service quality: gaps model and dimensions of service quality


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.