ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title INDEPENDENT STUDY MODULE (MARKETING)
Code MKIB334
Coordinator Dr RS Ashman
Marketing (ULMS)
Rachel.Ashman@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2021-22 Level 6 FHEQ Second Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 3

        2

5
Timetable (if known)              
Private Study 145
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Assessment 1: Dissertation Type: Coursework Size: 6000 words Weighting: 100% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies Anonymous Assessment  -6000 words    100       

Aims

This module aims:

to give students the opportunity to study a subject of their choosing related to their specialist area of study;

to develop an expertise over that subject area;

to develop techniques which will improve research skills in problem definition, information collection, analysis, synthesis and reasoned argument;

to develop individual initiative and judgement;

to develop writing and other communication skills.


Learning Outcomes

(LO1) At the end of the module students should be able to design and undertake an individual research project with supervision.

(LO2) At the end of the module students should be able to defend the research proposal using oral and written communication skills.

(LO3) At the end of the module students should be able to present a logical, critical and sustained argument in the final submission.

(S1) Organisational skills

(S2) Communication skills

(S3) Lifelong learning skills


Teaching and Learning Strategies

Teaching Method 1 - Lecture
Description: Small group study meetings
Scheduled Directed Student Hours: 3
Attendance Recorded: Yes

Teaching Method 2 - Supervisor Meetings
Description: Supervisor meetings
Scheduled Directed Student Hours: 2
Attendance Recorded: Yes

Self Directed Learning Hours: 145
Description: Self directed learning is when individuals take initiative. Students define their own learning needs, learning goals and identify their resources for learning. They are also able to form their own learning strategies and evaluate their outcomes.

Non-modular Requirements
This module is only available to BA Marketing students. Students wishing to take this module should have displayed good writing skills in their first two years and ideally have obtained an average of 60% in their second year.

Skills/Other Attributes Mapping

Skills / attributes: Organisational skills
How this is developed: Planning and executing r esearch
Mode of assessment (if applicable): Dissertation

Skills / attributes: Communication skills
How this is developed: Critically analysing and turning data into nuanced information in final report
Mode of assessment (if applicable): Dissertation

Skills / attributes: Lifelong learning skills
How this is developed: Techniques developed in dissertation
Mode of assessment (if applicable)


Syllabus

 

The independent study module is an individual piece of work, related to the specialist element within the Marketing programme, undertaken by the student with supervisor support on an individual basis. Supervision will involve supporting students with respect to scheduling the production of an independent study module and its key stages; how to formulate research aims and how to express these aims in the form of appropriate research questions or a research hypothesis;evaluating what makes a good independent study module, bibliographic sources and referencing; time management, research design and using, appropriate methodologies; questionnaire design; case-studies and interviewing techniques. There will be three lectures which deal with these issues.


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.