ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Code ULMS763
Coordinator Mr DC Cockayne
Marketing (ULMS)
Year CATS Level Semester CATS Value
Session 2021-22 Level 7 FHEQ First Semester 10

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):


Modules for which this module is a pre-requisite:


Programme(s) (including Year of Study) to which this module is available on a required basis:


Programme(s) (including Year of Study) to which this module is available on an optional basis:


Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 4




Timetable (if known) 60 mins X 1 totaling 4
180 mins X 1 totaling 12
      120 mins X 1 totaling 8
60 mins X 1 totaling 4
Private Study 72


EXAM Duration Timing
% of
Penalty for late
CONTINUOUS Duration Timing
% of
Penalty for late
Individual report There is a resit opportunity. Standard UoL penalty applies for late submission. Assessment Schedule (When): 1  -2500 words    100       


To examine critically the structure and organisation of football markets across different international settings;

To appraise critically the concepts, models and theories of professional football leagues and their effects on management decision-making;

To examine critically the role and influences of major stakeholders in the football industries;

To assess critically the nature of and changes in the supply of and the demand for football in local and global markets;

To appraise critically the football economies in developed and emerging markets;

The apply management concepts, theories, and principles from a range of business and management disciples to the analysis of football.

Learning Outcomes

(LO1) To appraise critically the structures, models and theories of professional sports leagues, their key features and their influences on management decision-making.

(LO2) To analyse critically the roles and influences of key stakeholders within international football on the practices observed within the football industries.

(LO3) To appraise critically the forces influencing the development of football in developed and emerging football markets.

(S1) Adaptability

(S2) Problem-solving skills

(S3) Numeracy

(S4) Teamwork

(S5) Organisational skills

(S6) Communication skills

(S7) International awareness

(S8) Lifelong learning skills

Teaching and Learning Strategies

Hybrid delivery, with social distancing on campus.

2 hour online asynchronous learning per week x 4 weeks
1 hour face-to-face synchronous lecture per week x 4 weeks
3 hour face-to-face seminar every week x 4 weeks
1 hour face-to-face peer-to-peer learning every week (unscheduled) x 4 weeks
Self-directed learning x 72 hours



The football product and football consumers;

Theory of professional sports leagues;

National and international dimensions;

The supply of and demand for football;

Broadcasting, media and football;

Auction and bidding for football rights;

Broadcast demand and impact of broadcasting;

Competitive balance and outcome uncertainty;

Football players’ and managers’ labour markets;

Football betting markets;

Gambling and corruption in football;

Economics of bidding and hosting major football events.

Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.