ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Code ULMS804
Coordinator Dr B Buraimo
Year CATS Level Semester CATS Value
Session 2021-22 Level 7 FHEQ First Semester 10

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):


Modules for which this module is a pre-requisite:


Programme(s) (including Year of Study) to which this module is available on a required basis:


Programme(s) (including Year of Study) to which this module is available on an optional basis:


Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 4




Timetable (if known) 60 mins X 1 totaling 4
180 mins X 1 totaling 12
      120 mins X 1 totaling 8
60 mins X 1 totaling 4
Private Study 72


EXAM Duration Timing
% of
Penalty for late
CONTINUOUS Duration Timing
% of
Penalty for late
Individual report There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When): Semester 1  -2000 words    100       


The aims of this module are that students will be able to:

Develop an understanding of key economic principles;

Apply critically a range of economic theory including supply and demand to develop an in-depth understanding of the football industry;

Understand basic analytical tools aimed at testing the relevance of economic theory and their relevance to the football industry;

Model and predict the demand for sport as required in management practice;

Be inspired to think critically and draw on economic concepts to develop a critical understanding of management practices and decision-making.

Learning Outcomes

(LO1) Be able to evaluate critically key contemporary issues regarding football business and associated industries based on economic data and analysis;

(LO2) Be able to use economic theory and data analytics to inform management practices in the football business;

(LO3) Be able to use secondary data and economic principles to suggest, and justify alternative courses of football business practice.

(S1) Quantitative/statistical analysis and interpretation of economic data. There will be lectures and tutorials explicitly devoted to this skill. Students will need to apply these skills to understand parts of the remaining lectures.

(S2) Research skills (secondary data collection and synthesis). There will be sessions devoted to this in which students will be guided through the process of data gathering, data management and analysis.

(S3) Academic writing. Students will be provided with guidance on academic writing and reporting analytical results to specialist and non-specialist audiences.

(S4) Problem solving skills. Developed through discussion during sessions.

(S5) Commercial awareness. Developed through discussion examining the commercial relevance of analytical results to the football industry and associated sectors.

Teaching and Learning Strategies

2 hour online asynchronous learning per week x 4 weeks
1 hour online synchronous lecture per week x 4 weeks
3 hour face-to-face seminar every week x 4 weeks
1 hour face-to-face peer-to-peer learning every week (unscheduled) x 4 weeks
Self-directed learning x 72 hours

For each of the four weeks, there will be a combination of asynchronous, synchronous and face-to-face teaching. The asynchronous sessions will be hosted online using the University’s virtual learning environment. The learning material for these sessions can be viewed in advance. Students will be expected to engage with these prior to attending the face-to face sessions. The face-to-face sessions will be in person and comprise small groups of students. These sessions will be based around seminar discussions with students expected to make significant contributions. Finally, the week will conclude with an online synchronous session in which students can review the learning, activities and mater ials from the asynchronous and face-to-face sessions.



Demand for and the supply of football;

Stadium attendance demand;

Broadcasters’ and television audience demand;

Competitive balance and outcome uncertainty;

Big data;

Modelling consumer demand;

Analysis of players' and team performance;

Causes and consequences of managerial change;

Contemporary issues in football.

Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.