ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title FUNCTIONS OF BUSINESS I
Code ULMS101
Coordinator Mr PJ Cowell
Marketing (ULMS)
P.Cowell@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2021-22 Level 4 FHEQ First Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 12

6

      12

6

36
Timetable (if known) 60 mins X 1 totaling 12
 
60 mins X 1 totaling 6
 
      120 mins X 1 totaling 24
60 mins X 1 totaling 6
 
 
Private Study 114
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Assessment 2: Written Unseen Examination Assessment Type: Written Exam Duration: 72 hours (Expected completion time 2 hours) Weighting: 50% Reassessment Opportunity: Yes Penalty for Late S  72 hours (Expected c    50       
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Assessment 1: Group Report Assessment Type: Coursework Size: 2000 word Weighting: 50% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies Anonymous A  -2000 words    50       

Aims

To provide an overview of three key business functions: accounting and finance; human resource management and marketing
To enhance knowledge of basic financial instruments utilised by organisations
To outline key elements of the marketing mix  and their use within organisations
To develop awareness of segmentation, targeting and position
To identify and explore the main roles performed by the people management function
To develop knowledge and understanding of the principle actors in the employment relationship


Learning Outcomes

(LO1) Create and interpret basic financial statements

(LO2) Differentiate between models of employee relations

(LO3) Analyse common techniques used by organisations to shape employee behaviour

(LO4) Understand the marketing function, common marketing models and their role between business.

(S1) Problem solving

(S2) Numerical

(S3) Teamwork

(S4) Organisational Skills

(S5) Communication Skills

(S6) IT Skills

(S7) Lifelong Learning


Teaching and Learning Strategies

Teaching Method: Online Asynchronous Learning Material
Description: Asynchronous Key Theory Videos to the equivalent of 12 hours
Unscheduled Directed Student Hours: 12
Attendance Recorded: No

Teaching Method: Seminar
Description: Synchronous seminars
Scheduled Directed Student Hours: 6
Attendance Recorded: Yes

Teaching Method: Synchronous Lecture
Scheduled Directed Student Hours: 12
Attendance Recorded: No

Teaching Method: Group study
Description: To foster student community and engagement by working with others on their ‘active learning’ activities
Scheduled Student Hours: 6
Attendance recorded: No

Self-Directed Learning Hours: 114
Description: Self-Directed Learning will include research activity, developing academic writing skills, and wider reading to support the module

Costs Information:
there are no additional costs attached to this module

This module is a pre-requisite for the following modules:
ACFI205, EBUS301, MKIB225, MKIB356, MKIB372, ULMS102, ULMS207, ULMS252, ULMS352, ULMS353, and ULMS366

Skills/Other Attributes Mapping

Skills / attributes: Lifelong Learning
How this is developed: Lectures, seminars and independent study
Mode of assessment (if applicable)

Skills / attributes: IT Skills
How this is developed: Independent study
Mode of assessment (if applicable): Group Report

Skills / attributes: Communication Skills
How this is developed: Seminars
Mode of assessment (if applicable): Group Report and Examination

Skills / attributes: Organisational Skills
How this is developed: Lectures and seminars
Mode of assessment (if applicable): Group Report and Examination

Skills / attributes: Teamwork
How this is developed: Seminars and independent study
Mode of assessment (if applicable): Group Report

Skills / attributes: Numerical
How this is de veloped: Lectures and seminars
Mode of assessment (if applicable): Examination

Skills / attributes: Problem solving
How this is developed: Lectures and seminars
Mode of assessment (if applicable)


Syllabus

 

1. Accounting and Finance
Understanding balance sheets, cashflow and profit and loss accounts
Constructing a simple budget

2. Marketing
Market(ing) orientation
Environmental analysis (PESTLE/SWOT)
Segmentation, targeting and positioning
Product policy (to include branding)
Pricing and distribution

3. Human Resource Management
Aspects of the people management function
The main actors in the employment relationship


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.