ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title EVENTS MANAGEMENT
Code MKIB367
Coordinator Mr J Hunter-Jones
Work, Organisation and Management
J.Hunter-Jones@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2021-22 Level 6 FHEQ First Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 12

10

      6

12

40
Timetable (if known)           120 mins X 1 totaling 24
 
 
Private Study 110
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Assessment 2: Written Open Book Examination Assessment Type: Written Exam Duration: 2 hours Size: Maximum 1500 words Weighting: 50% Reassessment Opportunity: Yes Penalty for Late Submission:   2 hours and a maximu    50       
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Assessment 1: Individual Coursework Assessment Type: Coursework Size: 2000 words Weighting: 50% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies A  -2000 words    50       

Aims

The module provides students with a critical understanding of events management.


Learning Outcomes

(LO1) Students will develop knowledge and critical understanding of the nature, structure, composition and management of the events industry sector

(LO2) Students will develop their skills in the selection, organisation, analysis and critical evaluation of events.

(LO3) Students will be able to review and provide a critical analysis of event planning models

(LO4) Students will enhance their understanding of marketing; management theories, human resources; financial management, planning and law, through the context of events’ management

(LO5) In addition to subject-specific knowledge, students will develop the practical skills necessary to organise events, drawing on relevant academic theory.

(S1) Problem-solving skills

(S2) Commercial awareness

(S3) Organisational skills

(S4) Communication skills


Teaching and Learning Strategies

Teaching Method 1 – Online Asynchronous Learning Materials
Description: The recorded videos will provide a basic guide and introduction to the subject.
Unscheduled Directed Student Hours: 12
Attendance Recorded: No

Teaching Method 2 - Seminar
Description: The small-group seminars will enable students to clarify and further their understanding of the information delivered in the lecture, and will enable them to explore the application of the subject in greater depth than is possible through the lectures
Scheduled Directed Student Hours: 10
Attendance Recorded: Yes

Teaching Method 3: Synchronous Lecture
Scheduled Directed Student Hours: 12
Attendance Recorded: Yes

Teaching Method: Group study
Description: Biweekly 1 hour session to foster student community and engagement by working with others on their ‘active learning’ activities
Scheduled student Hours: 6
Attendance recorded: No

Sel f-Directed Learning Hours: 110

Skills/Other Attributes Mapping

Skills / attributes: Communication skills
How this is developed: Tutorials
Mode of assessment (if applicable): Coursework and Examination

Skills / attributes: Organisational skills
How this is developed: Tutorials
Mode of assessment (if applicable): Coursework and Examination

Skills / attributes: Commercial awareness
How this is developed: Tutorials
Mode of assessment (if applicable): Coursework and Examination

Skills / attributes: Problem-solving skills
How this is developed: Tutorials
Mode of assessment (if applicable): Coursework and Examination


Syllabus

 

Event classification, typology and characteristics;

Market research (Data collection, "5W's", PESTEL, competitor analysis);

Managing human and material resources;

Managing financial resources (budgeting);

The legal context (licensing; planning; safety and contracts);

Producing an event strategy (timeline; contingency plan);

Managing the quality of an event;

Event monitoring and evaluation;

Project management tools - including benchmarking and blueprints;

Event branding, sponsorship and fundraising;

Event theming.


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.