ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title ADVANCED CONCEPTS OF E-BUSINESS
Code KMBA611
Coordinator Professor LM Anderson
Work, Organisation and Management
L.Anderson@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2021-22 Level 7 FHEQ Continuing Education Session 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 10

20

20

      50
Timetable (if known)              
Private Study 100
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Assessment 1 Assessment Schedule (When) :Whole Session  Weekly    10       
Assessment 2 Assessment Schedule (When) :Whole Session  Weekly    20       
Assessment 3 Assessment Schedule (When) :Whole Session  Weekly    30       
Assessment 4 Assessment Schedule (When) :Whole Session  Weekly    20       
Assessment 5 Assessment Schedule (When) :Whole Session  Weekly    20       

Aims

The primary goal of this module is examine the overall impact of e-commerce, not just the creation of Web-based corporations. You will be asked to apply the theory and concepts we discuss here to your world and investigate how e-commerce is the building of a new industrial order. Such a revolution brings a myriad of opportunities as well as risks. Throughout the module, we will attempt to help you to associate these opportunities and risks with applicable theoretical and practical e-commerce concepts. Specific learning outcomes are listed below.


Learning Outcomes

(LO1) At the end of the Advanced E-Commerce module students will be able to: Define electronic commerce (EC) and describe its various categories. Describe the major characteristics of the digital economy.Define and describe the primary business models of electronic retailing ("e-tailing").Describe the essentials of consumer behaviour.Describe the objectives of Web advertisement, its types, and characteristics.Describe the B2B field.


Teaching and Learning Strategies

Teaching Method 1 - Lecture Description: Teaching Method 2 - Seminar Description: Teaching Method 3 - Tutorial Description:


Syllabus

 

1 Introduction to E-Commerce and E-Marketplaces. Electronic markets and inter-organizational systems. Content and framework of EC. Limitations of EC. Managerial issues regarding EC. The nature of competition in market spaces. Economic rules of the digital economy. Impacts of the digital economy on trading and intermediaries. Impacts of the digital economy on business processes and functional areas in organizations. The role of m-commerce in the digital economy. Internet Consumer Retailing. E-tail consumer aids, including comparison-shopping aids. E-tail markets, such as groceries, music, cars, and others. Critical success factors of direct marketing and e-tailing. Principles of "click-and-mortar" strategies for traditional retailers. Disintermediation, re intermediation, and channel conflicts. Characteristics of Internet surfers and EC purchasers. Building relationships with customers. Consumer market research in EC. Intelligent agents and consumer applications. The organi zational buyer behaviour model. Web advertisement strategies. Promotions on the Web. Benefits of push technology and intelligent agents. Economic issues related to Web advertisement. Measuring the success of Web advertisement. Business to Business E-Commerce The major types of B2B models. The characteristics of the sell-side marketplace. Sell-side intermediaries' models. Characteristics of the buy-side marketplace and e-procurement. Forward and backward auctions. B2B aggregation and group purchasing models. Types of e-marketplaces. B2B portals. Third-party exchanges. Dynamic pricing. E-procurement and e-selling consortia. The extranet B2B logistics services and order fulfilment services. B2C vs B2B Other EC Models and Applications The processes of conducting forward and reverse auctions. The benefits and limitations of auctions. Services that support auctions. Hazards of e-auction fraud and countermeasures. Bartering and negotiating. Future directions and the role of m-commerce. I mpact of EC on the travel industry. The online job market, its drivers, and benefits. The electronic real estate and online insurance markets. Cyber banking, its drivers, and capabilities. Online publishing. Online knowledge dissemination and distance learning. Disintermediation and re intermediation. The intranet and its use in organizations. Corporate portals and the intranets. E-government. Peer-to-peer technology. EC Support Services The EC architecture development process. The role of ASPs. Catalogs, Web servers, carts, chatting, and telephony for EC. EC security breaches. Major technologies for securing EC. Key elements in securing an e-payment. The operation and benefits of e-billing. EC Strategy and Implementation EC Strategic planning. The role of CSFs and justification of EC. Strategy implementation. Protecting privacy. Intellectual property issues in EC. Ethical issues in EC. Sales taxes on the Internet. Global EC. The impact of EC on small businesses. Research opportunities in EC. The future of EC.


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.