ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title BUSINESS IN EMERGING MARKETS
Code MKIB369
Coordinator Dr ADA Smith
Strategy, IB and Entrepreneurship
A.D.Smith@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2021-22 Level 6 FHEQ Second Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

MKIB225 BUSINESS IN THE GLOBAL ECONOMY; MKIB253 INTERNATIONAL MANAGEMENT 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours   6

      12

12

6

36
Timetable (if known)   60 mins X 1 totaling 12
 
      60 mins X 1 totaling 12
120 mins X 1 totaling 24
60 mins X 1 totaling 12
 
 
Private Study 114
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Assessment 2 Assessment Type: Coursework Size: 1000 words Weighting: 20% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies Anonymous Assessment: Ye  -1000 words    20       
Assessment 1 Assessment Type: Coursework Size: 3000 words Weighting: 80% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies Anonymous Assessment: Ye  -3000 words    80       

Aims

This is an optional module focusing on the business environment in emerging markets and specifically in the BRIC countries, Brazil, Russia, India and China. In 2001, Jim O'Neill of Goldman-Sachs predicted that globalization would help Brazil, Russia, India and China (the BRICs), large countries endowed with raw materials but with difficult macro-contexts to develop rapidly and overtake the largest Western economies.
The aims of this module are to evaluate the extent to which the above prediction has come to pass and to explore the business and political uncertainty which has come with this period of rapid economic development.
The module aims to provide an insight into whether or not the BRICs can sustain their growth, what the implications of this growth are, and which nations might follow. MNEs based in the BRIC countries will also be discussed.


Learning Outcomes

(LO1) To understand the reasons for rapid emergence of BRIC countries

(LO2) To be able to identify criteria which determine for rapid growth of emerging markets

(LO3) To understand who are the key stakeholders in emerging markets and how they interact with each others

(LO4) To explore potential trade offs between rapid economic growth and social and other dimensions of the markets

(LO5) To examine other potential emerging markets to identify those which are most likely to grow rapidly

(LO6) To understand in detail the dynamics in specific markets such as China, India,Brazil and Russia

(LO7) To understand the importance of development of brands by BRIC countries

(LO8) To understand the BRIC thesis and arrive at conclusions about whether this has been met and will continue in future

(S1) adaptability

(S2) Problem solving skills

(S3) Commercial awareness

(S4) Teamwork

(S5) Organisational skills

(S6) Communication skills

(S7) IT skills

(S8) International awareness

(S9) Lifelong learning skills

(S10) Ethical awareness


Teaching and Learning Strategies

Teaching Method: Online Asynchronous Learning Materials
Unscheduled Directed Student Hours: 12
Attendance Recorded: No

Teaching Method: Large Group Teaching
Scheduled Directed Student Hours: 12
Attendance Recorded: Yes

Teaching Method: Seminar
Scheduled Directed Student Hours: 6
Attendance Recorded: Yes

Teaching Method: Group Study
Description: Bi-weekly 1 hour session to foster student community and engagement by working with others on their ‘active learning’ activities
Scheduled Student Hours: 6
Attendance Recorded: No

Self-directed Learning Hours: 114

Skills/Other Attributes Mapping

Skills / attributes: Ethical awareness
How this is developed: lectures
Mode of assessment (if applicable)

Skills / attributes: Lifelong learning skills
How this is developed: both lectures and seminars
Mode of assessment (if applicable)

Skills / attributes: International awarenes s
How this is developed: both lectures and seminars
Mode of assessment (if applicable): Coursework

Skills / attributes: IT skills
How this is developed: developed by doing the coursework
Mode of assessment (if applicable): Coursework

Skills / attributes: Communication skills
How this is developed: developed by participating in seminars and doing the coursework
Mode of assessment (if applicable): Coursework

Skills / attributes: Organisational skills
How this is developed: developed by doing the coursework
Mode of assessment (if applicable): Coursework

Skills / attributes: Teamwork
How this is developed: Both lectures and seminars
Mode of assessment (if applicable)

Skills / attributes: Commercial awareness
How this is developed: both lectures and seminars
Mode of assessment (if applicable): Coursework

Skills / attributes: Problem solving skills
How this is developed: seminars
Mode of assessment (i f applicable): Coursework

Skills / attributes: adaptability
How this is developed: Both lectures and seminars
Mode of assessment (if applicable)


Syllabus

 

Mapping Emerging Markets
Defining Emerging Markets
The challenges of doing business in emerging markets
Understanding BRIC countries and what is distinct about them
Understanding the specific market and environmental considerations affecting Brazil, Russia, India and China
The role of government in the determining inward and outward investment in these markets
Multinational Investment in BRICs
Foreign investments and Multinational Corporations from BRIC countries.
Country-of-origin effects and building global brands in BRIC countries


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.