ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title CORPORATE COMMUNICATIONS
Code MKIB372
Coordinator Mr PG Matthews
Marketing (ULMS)
Paul.Matthews@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2021-22 Level 6 FHEQ First Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

MKIB153 FUNDAMENTALS OF MARKETING; ULMS101 FUNCTIONS OF BUSINESS I; ULMS102 FUNCTIONS OF BUSINESS II 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours   6

      12

12

6

36
Timetable (if known)           120 mins X 1 totaling 24
 
 
Private Study 114
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Assessment 2: Group work poster / presentation – either recorded or live presentation on a not for profit business Assessment Type: Coursework Size: poster and three minutes per group member Weig  Poster and three min    25       
Assessment 1 : Written Report Assessment Type: Coursework Size: 3,000 words – including Executive Summary Weighting: 75% Reassessment Opportunity: Yes Penalty for Late Submission: Standa  3,000 words – incl    75       

Aims

To increase awareness of the importance of language and communication in the business and management contexts;

To develop an in-depth understanding of internal communication systems (interpersonal and cross-cultural communications) and of external communication systems (public relations, marketing, political communication and the media)

To explore the importance of integrated communications

To broaden the understanding of communications within the theory of stakeholder management

To apply core comunication and sociolinguistic theory to the business environment


Learning Outcomes

(LO1) understand the function of corporate communications

(LO2) demonstrate an appreciation of the key issues and problems associated with corporate communications

(LO3) explore methods of evaluating corporate communications, including corporate image

(LO4) apply core communication, marketing and sociolinguistic theory to the business environment

(LO5) demonstrate an ability to analyse critically and undertake independent research

(LO6) develop an ability to write concise reports and opinions, and to communicate ideas effectively

(LO7) develop an ability to apply ethical considerations to communications development and implementation

(LO8) develop an awareness of international communications approaches so that effective communications is achieved across a variety of markets and consumers

(S1) A Team Player

(S2) Excellent Communicator Presentation skills – oral via discussions in seminars on report content and proposals

(S3) Excellent Communicator - Report writing

(S4) Analytical - Reason with numbers/mathematical concepts

(S5) Digitally Confident

(S6) Commercially Aware - Relevant understanding of organisations

(S7) Globally Aware

(S8) Resilient and Adaptable - Personal organisation


Teaching and Learning Strategies

Teaching Method: Online Asynchronous Learning Materials
Unscheduled Directed Student Hours: 12
Attendance recorded: No

Teaching Method: Synchronous Learning Session
Scheduled Directed Student Hours: 12
Attendance Recorded: No s

Teaching Method: Seminar
Scheduled Directed Student Hours: 6
Attendance Recorded: Yes

Teaching Method: Group Study
Description: To foster student community and engagement by working with others on their ‘active learning’ activities
Scheduled student hours: 6
Attendance recorded: No

Self-Directed Learning Hours: 114
Description: These independent learning hours are aimed at supporting the directed student learning. The module leader will provide guidance in the form of suggested readings and topics to examine with the expectation that students are well prepared to contribute to the seminar activities and to understand the content of lectures. Self-Dir ected Learning will include research activity, developing academic writing skills, and wider reading to support the module

Non-modular Requirements
MKIB153 or ULMS101 and ULMS 102

Skills/Other Attributes Mapping

Skills / attributes: Globally Aware / Ethically Aware
How this is developed: Lecture, presentations and reports
Mode of assessment (if applicable):

Skills / attributes: Resilient and Adaptable
How this is developed: Submission of all work
Mode of assessment (if applicable): Individual Report

Skills / attributes: Commercially Aware - Relevant understanding of organisations
How this is developed: Lectures, presentations and reports
Mode of assessment (if applicable): Individual Report

Skills / attributes: Digitally Confident
How this is developed: Use of VITAL, report and presentation
Mode of assessment (if applicable):

Skills / attributes: Analytical - Reason with numbers/mathematical concepts
How this is developed: Lecture and report writing
Mode of assessment (if applicable): Examination

Skills / attributes: Excellent Communicator (oral, written and visual) - Report writing
How this is developed: Lecture and report writing
Mode of assessment (if applicable): Examination

Skills / attributes: Excellent Communicator Presentation skills – oral
How this is developed: Group presentation and seminars
Mode of assessment (if applicable):

Skills / attributes: A Team Player
How this is developed: Group work
Mode of assessment (if applicable):


Syllabus

 

The syllabus might change to reflect current trends in the field, but a typical syllabus might look as follows:

Introduction - the development of the role of corporate communications in organisations; types of communication strategies and communicative competences; introduction to communication theory; globalisation and electronic communications;

Internal communications - organisational, managerial communication structures and systems; employee communications and internal marketing; language and gender; cross- and inter-cultural communication; communication plans;

External communications - communicating corporate values - image and identity; corporate advertising; advertising and PR management techniques; political communication; communicating in the public sector;

Integrating communications - stakeholder management theory and communications; crisis communications; sponsorship and CSR.

Developing personal communication skills – review the format and style of communications across a range of internal and external communications media such as reports, executive summaries and on-line media.


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.