To increase awareness of the importance of language and communication in the business and management contexts;

To develop an in-depth understanding of internal communication systems (interpersonal and cross-cultural communications) and of external communication systems (public relations, marketing, political communication and the media)

To explore the importance of integrated communications

To broaden the understanding of communications within the theory of stakeholder management

To apply core comunication and sociolinguistic theory to the business environment

(LO1) understand the function of corporate communications

(LO2) demonstrate an appreciation of the key issues and problems associated with corporate communications

(LO3) explore methods of evaluating corporate communications, including corporate image

(LO4) apply core communication, marketing and sociolinguistic theory to the business environment

(LO5) demonstrate an ability to analyse critically and undertake independent research

(LO6) develop an ability to write concise reports and opinions, and to communicate ideas effectively

(LO7) develop an ability to apply ethical considerations to communications development and implementation

(LO8) develop an awareness of international communications approaches so that effective communications is achieved across a variety of markets and consumers

(S1) A Team Player

(S2) Excellent Communicator Presentation skills – oral via discussions in seminars on report content and proposals

(S3) Excellent Communicator - Report writing

(S4) Analytical - Reason with numbers/mathematical concepts

(S5) Digitally Confident

(S6) Commercially Aware - Relevant understanding of organisations

(S7) Globally Aware

(S8) Resilient and Adaptable - Personal organisation

Teaching Method: Online Asynchronous Learning Materials
Unscheduled Directed Student Hours: 12
Attendance recorded: No

Teaching Method: Synchronous Learning Session
Scheduled Directed Student Hours: 12
Attendance Recorded: No s

Teaching Method: Seminar
Scheduled Directed Student Hours: 6
Attendance Recorded: Yes

Teaching Method: Group Study
Description: To foster student community and engagement by working with others on their ‘active learning’ activities
Scheduled student hours: 6
Attendance recorded: No

Self-Directed Learning Hours: 114
Description: These independent learning hours are aimed at supporting the directed student learning. The module leader will provide guidance in the form of suggested readings and topics to examine with the expectation that students are well prepared to contribute to the seminar activities and to understand the content of lectures. Self-Dir ected Learning will include research activity, developing academic writing skills, and wider reading to support the module

Non-modular Requirements
MKIB153 or ULMS101 and ULMS 102

Skills/Other Attributes Mapping

Skills / attributes: Globally Aware / Ethically Aware
How this is developed: Lecture, presentations and reports
Mode of assessment (if applicable):

Skills / attributes: Resilient and Adaptable
How this is developed: Submission of all work
Mode of assessment (if applicable): Individual Report

Skills / attributes: Commercially Aware - Relevant understanding of organisations
How this is developed: Lectures, presentations and reports
Mode of assessment (if applicable): Individual Report

Skills / attributes: Digitally Confident
How this is developed: Use of VITAL, report and presentation
Mode of assessment (if applicable):

Skills / attributes: Analytical - Reason with numbers/mathematical concepts
How this is developed: Lecture and report writing
Mode of assessment (if applicable): Examination

Skills / attributes: Excellent Communicator (oral, written and visual) - Report writing
How this is developed: Lecture and report writing
Mode of assessment (if applicable): Examination

Skills / attributes: Excellent Communicator Presentation skills – oral
How this is developed: Group presentation and seminars
Mode of assessment (if applicable):

Skills / attributes: A Team Player
How this is developed: Group work
Mode of assessment (if applicable):

The syllabus might change to reflect current trends in the field, but a typical syllabus might look as follows:

Introduction - the development of the role of corporate communications in organisations; types of communication strategies and communicative competences; introduction to communication theory; globalisation and electronic communications;

Internal communications - organisational, managerial communication structures and systems; employee communications and internal marketing; language and gender; cross- and inter-cultural communication; communication plans;

External communications - communicating corporate values - image and identity; corporate advertising; advertising and PR management techniques; political communication; communicating in the public sector;

Integrating communications - stakeholder management theory and communications; crisis communications; sponsorship and CSR.

Developing personal communication skills – review the format and style of communications across a range of internal and external communications media such as reports, executive summaries and on-line media.