By the end of the course students will be able to:
• Understand and evaluate a range of views about the nature of the marketing concept.
• Critically discuss a range of contemporary concepts and ideas in marketing theory.
• Critically appraise wider cultural and social developments in the local and global contemporary marketplace.
• Understand how the above theories might be applied to practical challenges currently faced by organisations.

(LO1) Students will be able to understand and evaluate a range of views about the nature of the marketing concept, specifically in relation to the ethics of marketing.

(LO2) Students will be able to critically discuss a range of contemporary concepts and ideas in marketing theory.

(LO3) Students will be able to critically appraise wider cultural and social developments in the local and global contemporary marketplace.

(LO4) Students will be able to understand how the above theories might be applied to practical challenges currently faced by organisations.

(S1) Information literacy online, finding, interpreting, evaluating, managing and sharing information

(S2) Literacy application of literacy, ability to produce clear, structured written work and oral literacy - including listening and questioning

(S3) Global perspectives demonstrate international perspectives as professionals/citizens; locate, discuss, analyse, evaluate information from international sources; consider issues from a variety of cultural perspectives, consider ethical and social responsibility issues in international settings; value diversity of language and culture

(S4) Problem solving/ critical thinking/ creativity analysing facts and situations and applying creative thinking to develop appropriate solutions.

Teaching Method: Lecture
Description: The theoretical content and key concepts will be delivered in a lecture format.
Scheduled Directed Student Hours: 18
Unscheduled Directed Student Hours: 36
Attendance Recorded: Yes
Notes: Weekly 1.5 hour sessions

Teaching Method: Seminar
Description: Seminars will be used for students to reflect on the concepts taught in lectures and will facilitate individual and group learning through the use of case studies, readings and presentations. They will also include practice of assessed skills to include literature search and critical writing.
Scheduled Directed Student Hours: 18
Unscheduled Directed Student Hours: 54
Attendance Recorded: Yes
Notes: Weekly 1.5 hour large group seminar following the lecture

Self Directed Learning Hours: 24
Description: Self directed time should be used to develop literature review research skills (advanced literature search and review skills will be taught on the module) and wider reading around the module topics in order to choose one as the basis for the assessed essay. It should also be used to practice and develop critical review writing skills (again taught on the module).

Skills/Other Attributes Mapping

Skills / attributes: Information literacy online, finding, interpreting, evaluating, managing and sharing information
How this is developed: Advanced literature search methods will be covered in a lecture and seminar.
Mode of assessment (if applicable): Individual Literature Review Essay

Skills / attributes: Literacy application of literacy, ability to produce clear, structured written work and oral literacy - including listening and questioning
How this is developed: Written literacy will be assessed via literature review - debate and discussion in class will develop oral literacy
Mode of assessment (if applicable): Individual Literature Review Essay

Skills / attributes: Global perspectives de monstrate international perspectives as professionals/citizens; locate, discuss, analyse, evaluate information from international sources; consider issues from a variety of cultural perspectives, consider ethical and social responsibility issues in international settings; value diversity of language and culture
How this is developed: Taught sessions will highlight the importance of locating theories and concepts within their wider global context. A range of international and ethical perspectives on marketing theory will be covered.
Mode of assessment (if applicable):

Skills / attributes: Problem solving/ critical thinking/ creativity analysing facts and situations and applying creative thinking to develop appropriate solutions.
How this is developed: Taught sessions will cover critical thinking and analysis both directly in a dedicated seminar and indirectly through in class discussion and debate
Mode of assessment (if applicable): Individual Literature Review E ssay

This module will develop theories introduced in earlier marketing modules – and apply them to contemporary practical challenges. The subjects to be covered are listed below. Content will be available to students in a series of ways: library resources will be accessible through the module reading list, other key learning resources will be accessible through VITAL to include lecture slides, case studies (where relevant) and further readings. The module handout will highlight key readings for each week.
Students will be expected to complete this reading in preparation for seminars. The handout will also include a wider reading list for students to pick and choose from. Students will be expected to find additional reading resources for the literature review assessment.
Indicative topics:
A History of Marketing Thought
Consumer Culture Theory
Marketing, Materiality and Theories of Practice
Marketing, Myth and Ideology
Marketing and Psychoanalysis< br/>Consumer Collectives
Brand Cultures
Marketing, Gender and the Body
Sustainable Marketing
Ethical Consumers and the Moralised Brandscape
The Digital Marketplace
The Globalised Marketplace
Marketing, Space and Place