ULMS Electronic Module Catalogue
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title INTERNATIONAL MARKETING
Code MKIB356
Coordinator Dr M Lim
Marketing (ULMS)
Ming.Lim@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2019-20 Level 6 FHEQ First Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):
 

Modules for which this module is a pre-requisite:
 

Programme(s) (including Year of Study) to which this module is available on a required basis:
 

Programme(s) (including Year of Study) to which this module is available on an optional basis:
 

Teaching Schedule
  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 22

   5

       27
Timetable (if known) 120 mins X 1 totaling 22
  		           
Private Study 123
TOTAL HOURS 150

Assessment
EXAM Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
             
CONTINUOUS Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Assessment 1: Individual Report Assessment Type: Coursework Size: 2000 words Weighting: 80% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies Anonymous   -2000 words    80       
Assessment 2: Group research poster Assessment Type: Coursework Size: 100 words Weighting: 20% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies Anonym  -100 words    20       

Aims

This module aims:

to introduce students to the international environment for marketing;

to build an appreciation of how they might go about building international activities;

to introduce students to the concept of global marketing management;

to develop an understanding of the key types of international transitions.

Learning Outcomes

(LO1) Students will be able to identify and write critically and creatively about a case study focused on the major changes in international marketing environments and their impact on the marketing activities of businesses.

(LO2) Students will be able to produce clear visuals, e.g. properly-referenced diagrams, charts, stock images, graphs as well as text analysing international marketing theories.

(LO3) Students will be able to develop marketing strategies appropriate to industrialised, developing and/or less developed economies, and identify and explain the relevant sources of information and analysis necessary to support the appropriate strategy.

(S1) Problem solving skills

(S2) Commercial awareness

(S3) Organisational skills

(S4) Communication skills

(S5) IT skills

(S6) International awareness

(S7) Team work

Teaching and Learning Strategies

Teaching Method 1 - Lecture
Description: The focus of lectures is on the disseminating key ideas of International Marketing in particular where they deviate from or are similar to, traditional home marketing theory and practice.
Scheduled Directed Student Hours: 22
Attendance Recorded: Yes

Teaching Method 2 - Tutorial
Description: Tutorials will focus on engaging students with relevant academic literature and comparing it with the practice of International Marketing.
Scheduled Directed Student Hours: 5
Attendance Recorded: Yes

Teaching Method 3 – Online Q & A
Description: Adobe connect session
Scheduled Directed Student Hours: 2
Attendance Recorded: No

Self-Directed Learning Hours: 121
Description: To ensure that students are fully engaged with the tutorials they are expected to search for and identify relevant journal articles associated with the topic theme for each one. In turn these are linked to a theme of a p receding lecture and possible forthcoming exam assessment. They are also expect to identify practical examples that may either support of refute academic theory. At the Tutorials students will lead and engage in debate based on their reading.

Non-modular Requirements
Either MKIB153 or ULMS101/102, plus either MKIB225 or MKIB253

Skills/Other Attributes Mapping

Skills / attributes: Problem solving skills
How this is developed: Developed through assignment
Mode of assessment (if applicable): Individual Coursework and Group Poster

Skills / attributes: Commercial awareness
How this is developed: Developed through assignment
Mode of assessment (if applicable): Individual Coursework and Group Poster

Skills / attributes: Organisational skills
How this is developed: Developed through assignment and exam
Mode of assessment (if applicable): Individual Coursework and Group Poster

Skills / attributes: Communication skills
How this is developed: Developed through assignment and exam
Mode of assessment (if applicable): Individual Coursework and Group Poster

Skills / attributes: IT skills
How this is developed: Assignment
Mode of assessment (if applicable): Individual Coursework

Skills / attributes: International awareness
How this is developed: Assignment and exam
Mode of assessment (if applicable): Individual Coursework and Group Poster

Skills / attributes: Team work
How this is developed: Assignment
Mode of assessment (if applicable): Group Poster

Syllabus
 

The international marketing imperative;

The international marketing environment: cultural/social, political/legal, financial and economic;

Emerging technology and consumer trends impacting upon international marketing activities;

Global strategic planning;

Export and market entry processes;

The global marketing mix;

Contemporary debates in marketing;

International communications and promotion;

Marketing analysis, planning, implementation and control;

International marketing transition;

Course review and revision.

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.