To provide conceptual frameworks within which to formulate and analyse global strategy;

To provide practical experience of formulating strategy;

To analyse theory and evidence regarding the configuration and governance of international operations;

To analyse conceptual frameworks within which to frame ethical conduct in international business.

(LO1) Students will be able to explain resource-based and institutional approaches to international strategy

(LO2) Students will be able to explain generic forms of growth and diversification

(LO3) Students will be able to explain the principal forms of internal organisation and governance of multinational enterprises

(LO4) Students will be able to explain the main forms of international entry and growth and when each is likely to be the preferred approach

(LO5) Students will be able to explain how the nature of global production, logistics and distribution have changed and why and how firms can evaluate their preferred configuration

(LO6) Students will be able to explain how competition evolves in international business and how multinational enterprises can maintain and upgrade their competitive strengths

(LO7) Students will be able to explain the nature and form of strategic alliances and when these will be preferred to international mergers and acquisitions

(LO8) Students will be able to explain the key ethical issues facing international businesses and apply appropriate frameworks for framing ethical behaviour.

(S1) Adaptability

(S2) Problem-solving skills

(S3) Numeracy

(S4) Commercial awareness

(S5) Teamwork

(S6) Organisational skills

(S7) Communication skills

(S8) IT skills

(S9) International awareness

(S10) Lifelong learning skills

(S11) Ethical awareness

Teaching Method: Lecture
Scheduled Directed Student Hours: 24
Attendance Recorded: Yes
Notes: Lectures will provide a foundation of theory and evidence to guide independent study of topics covered in the syllabus.

Teaching Method: Tutorial
Scheduled Directed Student Hours: 6
Attendance Recorded: Yes
Notes: Tutorials will consider a variety of case studies and discussion questions in order for students to consolidate understanding and explore areas of ambiguity inherent in the module content.

Teaching Method: Laboratory Work
Description: Business simulation game
Scheduled Directed Student Horus: 3
Unscheduled Directed Student Hours: 3
Attendance Recorded: Yes
Notes: An international business simulation game will be used to allow students to practice the formulation and adjustment of strategy and to reflect on the outcomes and quality of their own strategic decision making. This simulation will provide the foundation for the cour sework assessment.

Self-Directed Learning Hours: 114
Description: Students are expected to read and prepare for classes. Please see module handbook for further information.

Non-modular Requirements
MKIB225 or MKIB253

Skills/Other Attributes Mapping

Skills / attributes: Lifelong learning skills
How this is developed: Critical reflection, as in the coursework appendix, is a key way in which lifelong learning is done
Mode of assessment (if applicable): Examination and Individual coursework

Skills / attributes: International awareness
How this is developed: Central to the course
Mode of assessment (if applicable): Examination and Individual coursework

Skills / attributes: IT skills
How this is developed: Required for effective participation in game and production of report
Mode of assessment (if applicable): Individual coursework

Skills / attributes: Communication skills
How this is developed:
Mode of assess ment (if applicable): Examination and Individual coursework

Skills / attributes: Organisational skills
How this is developed: Required for effective participation in the game
Mode of assessment (if applicable)

Skills / attributes: Teamwork
How this is developed: Game gives experience of participating in a multicultural team. Not assessed but to be included in the reflective appendix to the report
Mode of assessment (if applicable)

Skills / attributes: Commercial awareness
How this is developed:
Mode of assessment (if applicable): Examination and Individual coursework

Skills / attributes: Numeracy
How this is developed: Simple analysis of financial information
Mode of assessment (if applicable): Individual coursework

Skills / attributes: Problem-solving skills
How this is developed:
Mode of assessment (if applicable): Individual coursework

Skills / attributes: Adaptability
How this is developed: Developed through playing the game and might be reflected on in your reflective appendix to the report
Mode of assessment (if applicable)

Foundations of global strategy and introduction to Porter's generic strategies; Ansoff growth matrix;

The resource-based view of the firm as a foundation to strategic thinking and an introduction to dynamic capabilities;

The institutional paradigm in international business and cultural and ethical considerations in global strategy;

Foreign market entry and entry strategies;

Entrepreneurship and international business, including rapidly-internationalising new ventures;

Strategic alliances and networks in international business;

Global competitive dynamics, including repeated interaction of competing firms in multiple geographic markets;

Supply and transportation logistics and the rise of the Global Factory;

Diversification, acquisition and restructuring in international business including worldwide learning, innovation and knowledge management;

Corporate governance in the mutinational enterprise;

Corporate Social Respon sibility in the international context;

Emerging economies and global strategy.