ULMS Electronic Module Catalogue
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title CRITIQUING MARKETING
Code ULMS791
Coordinator Dr A Daskalopoulou
Marketing (ULMS)
A.Daskalopoulou@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2019-20 Level 7 FHEQ Second Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):
MUSI140 INTRODUCTION TO POPULAR MUSIC HISTORY 

Modules for which this module is a pre-requisite:
 

Programme(s) (including Year of Study) to which this module is available on a required basis:
 

Programme(s) (including Year of Study) to which this module is available on an optional basis:
 

Teaching Schedule
  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 12

 12

         24
Timetable (if known)              
Private Study 126
TOTAL HOURS 150

Assessment
EXAM Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
             
CONTINUOUS Duration Timing
(Semester)		 % of
final
mark		 Resit/resubmission
opportunity		 Penalty for late
submission		 Notes
Individual written assignment There is a resit opportunity. Standard UoL penalty applies for late submission. This is an anonymous assessment. Assessment Schedule (When): 2  -3000 words    100       

Aims

To develop the fundamental knowledge of marketing disseminated in other modules and provoke critical thinking;

To provide an opportunity for students to consider alternative approaches to the study of marketing;

To examine the development of marketing thought and theory, as well as contemporary issues, alternative perspectives, and critical insights.

Learning Outcomes

(LO1) Support the development of marketing students as autonomous learners and independent thinkers;

(LO2) Extend the imagination by drawing creative interdisciplinary links within a diverse field of study;

(LO3) Enable future marketing managers to engage with leading-edge theory in a positive and open-minded way;

(LO4) Envisage the impact of current and future trends on the role and implementation of marketing;

(LO5) To encourage further research and enquiry into the 'edges' of the discipline.

(S1) Commercial awareness. One of the lectures explores how one might attempt to succeed in a marketing career, thereby touching on commercial awareness.

(S2) International awareness. Many of the issues pertain to globalisation, whether it is celebrity worship or the spread of supermarkets. A specific example, would be a lecture that focuses on the global counterfeit trade.

(S3) Lifelong learning skills. The module is designed to permanently colour how students approach working life upon graduation. Such a process thought is person-particular and outcomes in terms of quantifiable lifelong learning skills cannot be guaranteed.

(S4) Ethical awareness. Each essay that students write in the assessment has an ethical slant.

Teaching and Learning Strategies

Lectures x 12 hours

Seminars x 12 hours

Self-directed learning x 126 hours

Syllabus
 

ISSUE 1: “The Self-Help Industry is a Sham.” Discuss;

ISSUE 2: “We would all be better off without supermarkets” Discuss this statement;

ISSUE 3: Can companies persuade customers to be loyal?

ISSUE 4: Is culture jamming a good idea?

ISSUE 5: In your informed opinion, is counterculture counterproductive?

ISSUE 6: Can companies ever be ethical?

ISSUE 7: Does celebrity culture add value to our lives?

ISSUE 8: Is it OK to buy fake brands?

ISSUE 9: Should marketing to children be banned?

ISSUE 10: Does buying things make us happy?

Recommended Texts
Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.