ULMS Electronic Module Catalogue |
The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module. |
Title | CORPORATE COMMUNICATIONS | ||
Code | MKIB372 | ||
Coordinator |
Mr PG Matthews Marketing (ULMS) Paul.Matthews@liverpool.ac.uk |
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Year | CATS Level | Semester | CATS Value |
Session 2019-20 | Level 6 FHEQ | First Semester | 15 |
Pre-requisites before taking this module (other modules and/or general educational/academic requirements): |
Modules for which this module is a pre-requisite: |
Programme(s) (including Year of Study) to which this module is available on a required basis: |
Programme(s) (including Year of Study) to which this module is available on an optional basis: |
Teaching Schedule |
Lectures | Seminars | Tutorials | Lab Practicals | Fieldwork Placement | Other | TOTAL | |
Study Hours |
24 |
5 |
29 | ||||
Timetable (if known) |
120 mins X 1 totaling 24
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Private Study | 121 | ||||||
TOTAL HOURS | 150 |
Assessment |
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EXAM | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
CONTINUOUS | Duration | Timing (Semester) |
% of final mark |
Resit/resubmission opportunity |
Penalty for late submission |
Notes |
Assessment 1: Self-Reflection Task Assessment Type: Coursework Size: No word limit Weighting: 10% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies | No Word Limit | 10 | ||||
Assessment 2: Group Presentation Assessment Type: Practical Assessment Duration: 5 minutes per person Weighting: 30% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL | 5 minutes per person | 30 | ||||
Assessment 3: Written Report Assessment Type: Coursework Size: 3,000 words Weighting: 60% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies Anonymo | -3000 words | 60 |
Aims |
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To increase awareness of the importance of language and communication in the business and management contexts; To develop an in-depth understanding of internal communication systems (interpersonal and cross-cultural communications) and of external communication systems (public relations, marketing, political communication and the media) To explore the importance of integrated communications To broaden the understanding of communications within the theory of stakeholder management To apply core comunication and sociolinguistic theory to the business environment |
Learning Outcomes |
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(LO1) understand the function of corporate communications |
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(LO2) demonstrate an appreciation of the key issues and problems associated with corporate communications |
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(LO3) explore methods of evaluating corporate communications, including corporate image |
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(LO4) apply core communication, marketing and sociolinguistic theory to the business environment |
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(LO5) demonstrate an ability to analyse critically and undertake independent research |
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(LO6) develop an ability to write concise reports and opinions, and to communicate ideas effectively |
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(LO7) demonstrate an ability to reflect on the learning process |
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(S1) team work |
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(S2) Communication (oral, written and visual) - Presentation skills – oral |
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(S3) Improving own learning/performance - Self-awareness/self-analysis |
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(S4) Communication (oral, written and visual) - Report writing |
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(S5) Numeracy/computational skills - Reason with numbers/mathematical concepts |
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(S6) IT literacy |
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(S7) Commercial awareness - Relevant understanding of organisations |
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(S8) International awareness |
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(S9) Time and project management - Personal organisation |
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(S10) Global citizenship - Ethical awareness |
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(S11) Improving own learning/performance - Reflective practice |
Teaching and Learning Strategies |
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Teaching Method: Lecture Self-Directed Learning Hours: 121 Non-modular Requirements |
Syllabus |
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The syllabus might change to reflect current trends in the field, but a typical syllabus might look as follows: Introduction - the development of the role of corporate communications in organisations; types of communication strategies and communicative competences; introduction to communication theory; globalisation and electronic communications; Internal communications - organisational, managerial communication structures and systems; employee communications and internal marketing; language and gender; cross- and inter-cultural communication; communication plans; External communications - communicating corporate values - image and identity; corporate advertising; advertising and PR management techniques; political communication; communicating in the public sector; Integrating communications - stakeholder management theory and communications; crisis communications; sponsorship and CSR. |
Recommended Texts |
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Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module. |