ULMS Electronic Module Catalogue

The information contained in this module specification was correct at the time of publication but may be subject to change, either during the session because of unforeseen circumstances, or following review of the module at the end of the session. Queries about the module should be directed to the member of staff with responsibility for the module.
Title CORPORATE COMMUNICATIONS
Code MKIB372
Coordinator Mr PG Matthews
Marketing (ULMS)
Paul.Matthews@liverpool.ac.uk
Year CATS Level Semester CATS Value
Session 2019-20 Level 6 FHEQ First Semester 15

Pre-requisites before taking this module (other modules and/or general educational/academic requirements):

 

Modules for which this module is a pre-requisite:

 

Programme(s) (including Year of Study) to which this module is available on a required basis:

 

Programme(s) (including Year of Study) to which this module is available on an optional basis:

 

Teaching Schedule

  Lectures Seminars Tutorials Lab Practicals Fieldwork Placement Other TOTAL
Study Hours 24

5

        29
Timetable (if known) 120 mins X 1 totaling 24
 
           
Private Study 121
TOTAL HOURS 150

Assessment

EXAM Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
             
CONTINUOUS Duration Timing
(Semester)
% of
final
mark
Resit/resubmission
opportunity
Penalty for late
submission
Notes
Assessment 1: Self-Reflection Task Assessment Type: Coursework Size: No word limit Weighting: 10% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies   No Word Limit    10       
Assessment 2: Group Presentation Assessment Type: Practical Assessment Duration: 5 minutes per person Weighting: 30% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL   5 minutes per person    30       
Assessment 3: Written Report Assessment Type: Coursework Size: 3,000 words Weighting: 60% Reassessment Opportunity: Yes Penalty for Late Submission: Standard UoL penalty applies Anonymo  -3000 words    60       

Aims

To increase awareness of the importance of language and communication in the business and management contexts;

To develop an in-depth understanding of internal communication systems (interpersonal and cross-cultural communications) and of external communication systems (public relations, marketing, political communication and the media)

To explore the importance of integrated communications

To broaden the understanding of communications within the theory of stakeholder management

To apply core comunication and sociolinguistic theory to the business environment


Learning Outcomes

(LO1) understand the function of corporate communications

(LO2) demonstrate an appreciation of the key issues and problems associated with corporate communications

(LO3) explore methods of evaluating corporate communications, including corporate image

(LO4) apply core communication, marketing and sociolinguistic theory to the business environment

(LO5) demonstrate an ability to analyse critically and undertake independent research

(LO6) develop an ability to write concise reports and opinions, and to communicate ideas effectively

(LO7) demonstrate an ability to reflect on the learning process

(S1) team work

(S2) Communication (oral, written and visual) - Presentation skills – oral

(S3) Improving own learning/performance - Self-awareness/self-analysis

(S4) Communication (oral, written and visual) - Report writing

(S5) Numeracy/computational skills - Reason with numbers/mathematical concepts

(S6) IT literacy

(S7) Commercial awareness - Relevant understanding of organisations

(S8) International awareness

(S9) Time and project management - Personal organisation

(S10) Global citizenship - Ethical awareness

(S11) Improving own learning/performance - Reflective practice


Teaching and Learning Strategies

Teaching Method: Lecture
Scheduled Directed Student Hours: 24
Attendance Recorded: Yes

Teaching Method: Seminar
Scheduled Directed Student Hours: 5
Attendance Recorded: Yes

Self-Directed Learning Hours: 121
Description: These independent learning hours are aimed at supporting the directed student learning. The module leader will provide guidance in the form of suggested readings and topics to examine with the expectation that students are well prepared to contribute to the seminar activities and to understand the content of lectures. Self-Directed Learning will include research activity, developing academic writing skills, and wider reading to support the module

Non-modular Requirements
MKIB153 or ULMS101 and ULMS 102


Syllabus

 

The syllabus might change to reflect current trends in the field, but a typical syllabus might look as follows:

Introduction - the development of the role of corporate communications in organisations; types of communication strategies and communicative competences; introduction to communication theory; globalisation and electronic communications;

Internal communications - organisational, managerial communication structures and systems; employee communications and internal marketing; language and gender; cross- and inter-cultural communication; communication plans;

External communications - communicating corporate values - image and identity; corporate advertising; advertising and PR management techniques; political communication; communicating in the public sector;

Integrating communications - stakeholder management theory and communications; crisis communications; sponsorship and CSR.


Recommended Texts

Reading lists are managed at readinglists.liverpool.ac.uk. Click here to access the reading lists for this module.