Dr Jeannette Strickland BA MA PhD

Personal Statement

After working as an archivist for many years, latterly as Head of Art, Archives & Records Management for Unilever plc, I decided on a career change and started a PhD at the University of Liverpool and was awarded my doctorate in 2020. My thesis explored William Lever's approach to advertising and marketing and the influences that he absorbed, especially from America, which placed him at the forefront of innovative marketing in the UK by the end of the nineteenth century.

My current research interests have developed from my doctoral thesis and include the early use of cinematography as a marketing and promotional tool by companies; the development of shop window-dressing in late nineteenth century Britian, especially the role of women window dressers; and works' outings, with a particular interest in the British Empire Exhibition held at Wembley in 1924 to which many firms sent trainloads of their employees and which, in many instances, was also captured on film.

I also continue to work, in a part-time capacity as a heritage consultant and have undertaken projects for The Macallan (whisky brand), Phoenix Group (insurance), The Economist (newspaper), Nationwide Building Society, Dr Martens (footwear), Trustees of Arundel Castle and the Royal Yacht Squadron.