Photo of Dr Jay Yoon

Dr Jay Yoon PhD

Lecturer Civil Engineering and Industrial Design


Personal Statement

Jay Yoon is a lecturer at the University of Liverpool. Jay Yoon has a background in industrial design and computer science (BE and BFA from Handong University). He earned a M.Sc. degree from the programme ‘Design for Interaction’ at the faculty of Industrial Design Engineering of Delft University of Technology with the thesis ‘Interest in Human-Product Interactions’ in 2010 (with Cum Laude). The thesis won ‘Gert van der Veer prijs’, the best master thesis of the year in Human-Computer Interactions (HCI) in the Netherlands (awarded by the Dutch HCI community). In his PhD research, he explored how people involved in product development could enhance their understanding of user emotions, how designers could better communicate their design intentions in terms of emotional impact on user behaviour, and how a product could be designed to elicit intended emotions.

His research findings have been published in major international journals, including International Journal of Design and Journal of Design Research, and presented at international conferences and exhibitions such as CHI, NordiCHI, and Dutch Design Week. The research outcomes have been applied to several projects with industry partners such as Philips, Royal Dutch KLM airlines, and Mauritshuis museum. He is a member of Delft Institute of Positive Design, a research group that focuses on the contribution of design to well-being. He has contributed to several journals and conferences in design research and HCI as a paper reviewer, including Transactions on Affective Computing, NordiCHI, and Design and Emotion. In his early career, he worked as an interaction designer (2002-2007). At Naver Corporation, an Internet service company, he participated in the developments of search service, product simulation, data visualisation, and social media.

Administrative Roles

  • Member of employability group

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