This module provides students with an in-depth understanding of how businesses strategise within an increasingly digital landscape. It explores the transformation of traditional business practices through digital technologies, emphasizing the strategic significance of digital business models and platform strategies. Key technologies such as AI, IoT, blockchain, and 5G will be examined for their roles in driving innovation and transformation. Through cutting-edge case studies, guest speakers, and insights from industry leaders, students will gain both theoretical and practical knowledge about the factors that contribute to the success and failure of digital businesses. The module also addresses essential topics such as digital innovation, turnaround strategies for recovery from setbacks, global expansion challenges, and the importance of ethical leadership in decision-making within the digital space. By the end of the module, students will be equipped with the skills to develop effective digital business strategies that leverage technology for competitive advantage.