Photo of Dr Mark Pogson

Dr Mark Pogson

Lecturer in Data Science Communication and Media

Research

Research Overview

My research focus is the analysis of social media data, including the relationship between online and real-world behaviour, particularly in the context of environmental issues. I also have a strong interest in data visualisation, including its effects on perceptions of risk.

I have previously performed research in a range of areas, including cell biology, room acoustics, environmental modelling, biomechanics and nuclear energy. As part of this, I have experience in range of techniques, including agent-based modelling, spatial analysis, optimisation and machine learning.

Social media data

Data visualisation