To raise productivity,
      
      
        meet the challenges of
      
      
        globalisation and to live
      
      
        within our environmental
      
      
        and demographic limits,
      
      
        we must excel at all
      
      
        types of innovation.
      
      
        Innovation Nation
      
      
        3
      
      
        6
      
      
        This guide provides an overview of our
      
      
        key research expertise, facilities and
      
      
        equipment, and provides information
      
      
        about the ways in which this expertise
      
      
        can be accessed.
      
      
        In addition we have featured a variety
      
      
        of case studies that show how working
      
      
        with the University has made a real
      
      
        difference to a range of businesses,
      
      
        public sector organisations and
      
      
        communities.
      
      
        The University’s Business Gateway
      
      
        helps organisations achieve
      
      
        their objectives by facilitating
      
      
        collaborations and access to
      
      
        appropriate areas of research
      
      
        expertise, transforming ideas into:
      
      
        •
      
      
        New skills, insights and innovative thinking
      
      
        • 
      
      
        Improved business performance
      
      
        • 
      
      
        Increased cost-effectiveness and
      
      
        profitability
      
      
        •
      
      
        More efficient processes and systems
      
      
        •
      
      
        New product development or
      
      
        improvements
      
      
        •
      
      
        Advanced technologies and techniques
      
      
        with industrial application
      
      
        •
      
      
        Competitive advantage and growth
      
      
        •
      
      
        Strategic change.